Playing the Visibility Game
Algorithmic platforms reward signals that have little to do with whether your product is any good. So I stopped trying to become a content creator and built a pipeline instead.
THINK DEEPLY. BUILD SIMPLY.
Systems and ideas for solo builders who think too much.
Each week, I share one practical tool, one useful lesson, and one good read to help you think clearer and build better.
WHAT YOU'LL GET
Practical ideas. Real builds. Honest lessons.
Actionable Systems
Simple frameworks and tools to help you stay focused, ship more, and make progress.
Build in Public
Behind-the-scenes of my projects, experiments, and the systems that power them.
Thoughtful Essays
Ideas on creativity, decision making, learning, and the future of work.
LATEST FROM THE DESK
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BUILD LOG
BUILD LOG
Nobody's Waiting for You
I posted polished content and it flopped. Then I posted a voice note transcript in a teacher subreddit and got 87k impressions. Here's what that taught me about the difference between broadcasting and actually going to people.
ESSAY
Empire of AI: Reading About a Machine You're Already Inside
Karen Hao's account of OpenAI's rise reads differently when you're actively building with their tools. Some parts were uncomfortable to sit with.
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1 Practical Tool
1 Useful Lesson
1 Good Read