hi, i’m em
Side projects, free starter packs, and honest notes on what happens after you hit ship. Usually with a coffee in hand.
things i’ve made
One friend of a friend, every Sunday. Friends vouch you in, and each week you get one intro to someone two steps away who’s up for the same things. If you both say yes, you swap emails.
Join the waitlist →
A joke tarot deck for people making things. Pull three cards for a deadpan fate.
Pull a fate →
A quiet shelf for everything you meant to read. Can’t decide? Let the shelf pick your next book.
Pick my next book →
Run classroom activities with less setup. Timers, points, and a random picker in one place.
Try NudgeCue →
Check whether a food, or a whole ingredient label, is safe for your dog. Size-aware and checked against vet sources.
Check a food →
Type Korean and tap any syllable to see how it’s built, with every part named and romanised.
Break down a word →
Plan the month, log what you actually spent. Everything stays in your own browser.
Open the planner →from the sketchbook
free to take
or, as I like to call it, my weekly humiliation ritual. A quick starter book for making videos for social, from someone who was scared of it too. 25 pages, made to read on your phone.
Read the book →
A free starter kit for your blog, portfolio, or art. Make it yours with the template and a step-by-step guide, even if you’ve never touched code.
Get the free website kit →
Shape your slides, choose a style, and save your draft. Download the whole carousel and caption in one ZIP.
Make a carousel →
Make your first app by describing it to an AI. A one-page brief, copy-paste prompts, and a checklist for sharing it.
Start building →fresh off the desk
BUILD LOG
Three Instagram videos got 95, 47 and 27 views in a week where the previous three got about 2,000 each. What I checked before blaming myself, what Instagram has actually changed about AI content, and the one comment that turned into a page people really used.
BUILD LOG
People keep DMing me to make content about their products, and I keep not answering. I went looking for whether that's just me being precious, and the numbers on trust made it more complicated, not less.
BUILD LOG
Someone DMed asking about my paid offerings. Here's what I told them, and what changed once I stopped chasing the algorithm and started just documenting what I'm building instead.