The Brand DMs I Haven't Answered
People keep DMing me to make content about their products, and I keep not answering. I went looking for whether that's just me being precious, and the numbers on trust made it more complicated, not less.
hi, i’m em
I build weird little things with AI.
Side projects, free starter packs, and honest notes on what happens after you hit ship. Usually with a coffee in hand.
things i’ve made
Small tools, actually shipped.
now building
Friendfriendfriends
One friend of a friend, every Sunday. Friends vouch you in, and each week you get one intro to someone two steps away who’s up for the same things. If you both say yes, you swap emails.
Join the waitlist →
for builders
Tarot for Builders
A joke tarot deck for people making things. Pull three cards for a deadpan fate.
Pull a fate →
for readers
ReadNext
A quiet shelf for everything you meant to read. Can’t decide? Let the shelf pick your next book.
Pick my next book →
for teachers
NudgeCue
Run classroom activities with less setup. Timers, points, and a random picker in one place.
Try NudgeCue →
for dog owners
Is This Safe For My Dog?
Check whether a food, or a whole ingredient label, is safe for your dog. Size-aware and checked against vet sources.
Check a food →
for korean learners
한글 Breakdown
Type Korean and tap any syllable to see how it’s built, with every part named and romanised.
Break down a word →
for your money
Budget Planner
Plan the month, log what you actually spent. Everything stays in your own browser.
Open the planner →from the sketchbook
Building in public, drawn badly on purpose.
free to take
Take a starter pack. Make it yours.
new · free book
Getting on Camera
or, as I like to call it, my weekly humiliation ritual. A quick starter book for making videos for social, from someone who was scared of it too. 25 pages, made to read on your phone.
Read the book →
start here
Your own website starts here.
A free starter kit for your blog, portfolio, or art. Make it yours with the template and a step-by-step guide, even if you’ve never touched code.
Get the free website kit →
Carousel Generator
Shape your slides, choose a style, and save your draft. Download the whole carousel and caption in one ZIP.
Make a carousel →
Your First Vibe-Coded App
Make your first app by describing it to an AI. A one-page brief, copy-paste prompts, and a checklist for sharing it.
Start building →fresh off the desk
Latest writing
BUILD LOG
BUILD LOG
Here's Why All My Resources Are Free
Someone DMed asking about my paid offerings. Here's what I told them, and what changed once I stopped chasing the algorithm and started just documenting what I'm building instead.
BUILD LOG
Your Creative Life Needs More Than a Posting Schedule
How to use the internet to support a side project: join conversations, ask for feedback, and find creative input worth making time for.