The Brand DMs I Haven't Answered
People keep DMing me to make content about their products, and I keep not answering. I went looking for whether that's just me being precious, and the numbers on trust made it more complicated, not less.
Reflection
8 posts
BUILD LOG
BUILD LOG
Here's Why All My Resources Are Free
Someone DMed asking about my paid offerings. Here's what I told them, and what changed once I stopped chasing the algorithm and started just documenting what I'm building instead.
BUILD LOG
Your Creative Life Needs More Than a Posting Schedule
How to use the internet to support a side project: join conversations, ask for feedback, and find creative input worth making time for.
BUILD LOG
What Happens to a Project When You Stop for Three Weeks?
I took almost three weeks off from building anything. Here's what I noticed when I came back, and why I think that matters more than daily output does.
SYSTEMS
I Shelved a Whole Novel to Find Where My Line With AI Is
Hank Green paused three channels this week over how much he had been leaning on ChatGPT. I found my own line the expensive way, by shelving a novel I let five agents write, and it turns out code and prose sit on opposite sides of it.
BUILD LOG
Think, Make and Learn
Ten days of daily video in, and what's actually holding the habit together: a camera setting, a mindset flip on low views, and a demo filmed off a TV screen because the perfect setup never came.
ESSAY
The Hype Cycle Is Older Than the Internet
The AI-expert wave looks new because the tools are new. The shape under it is ancient, and recognising the shape doesn't make you immune, it just gives you somewhere to stand.
SYSTEMS
The Forests Are Always Thinning
A podcast about the Maya collapse on a weekend run, and the familiar shape of it: the way discipline quietly unspends itself once the pressure eases.