Free starter pack · video
Getting on camera
or, as I like to call it, my weekly humiliation ritual. A quick starter book for making videos for social, from someone who was scared of it too.
I stopped posting for two years, then came back to video because it was the only way anyone was going to see what I was building. This is everything I’ve learned since, written down while it’s still fresh: the setup, the phone settings, the real numbers, and the part nobody talks about, which is posting something and hearing nothing back.
Download the book (PDF, 25 pages)
It’s made to read on your phone. Every page is the shape of an Instagram post, and it takes about fifteen minutes. No email address or account needed.
What’s inside
Starting (the cringe part)
Why I switched from carousels to video, why your first 20 will be bad, and why nobody’s watching as closely as it feels.
Filming
Setting up once, the back-camera settings that made the biggest difference, talking instead of scripting, and filming when you’re chatty.
Editing and posting
What one video actually costs in time and tools, where the headline goes, and why Instagram and TikTok want different edits.
Keeping going
Posting to crickets, the metrics I actually track, what a month of posting got me, and finding a pace you can keep.
It finishes with the questions people have asked me about starting, and a one-page cheat sheet.
If you only remember one thing
Judge your first month by whether month two feels easier, not by whether the internet noticed you.
The longer versions are on the blog: two weeks of daily video, the friction of starting, and think, make and learn.
Share it with anyone who keeps saying “I should really start making videos.” Please don’t sell it or pass it off as your own.