The Brand DMs I Haven't Answered
People keep DMing me to make content about their products, and I keep not answering. I went looking for whether that's just me being precious, and the numbers on trust made it more complicated, not less.
Content
8 posts
BUILD LOG
BUILD LOG
Here's Why All My Resources Are Free
Someone DMed asking about my paid offerings. Here's what I told them, and what changed once I stopped chasing the algorithm and started just documenting what I'm building instead.
SYSTEMS
Learn to See Your Work as Systems
The cheapest way to understand what LLMs are actually for: stop taking courses, pick one repetitive thing you do every week, and map the trail of little jobs around the part you love. Three worked examples from three very different jobs.
BUILD LOG
Think, Make and Learn
Ten days of daily video in, and what's actually holding the habit together: a camera setting, a mindset flip on low views, and a demo filmed off a TV screen because the perfect setup never came.
BUILD LOG
Two Weeks of Daily Video: What I'm Learning
Transitioning from silent carousels to daily videos, navigating the different expectations of Instagram and TikTok, and coping with the psychology of posting to crickets.
BUILD LOG
The Friction of Starting
Why beginning a new creative routine feels so difficult, why we overestimate the embarrassment of our mistakes, and why things start to flow around month three.
BUILD LOG
Playing the Visibility Game
Algorithmic platforms reward signals that have little to do with whether your product is any good. So I stopped trying to become a content creator and built a pipeline instead.
BUILD LOG
Nobody's Waiting for You
I posted polished content and it flopped. Then I posted a voice note transcript in a teacher subreddit and got 87k impressions. Here's what that taught me about the difference between broadcasting and actually going to people.